Metricool vs OneSignal: Complete Comparison (2026)
An in-depth comparison of Metricool and OneSignal to help you choose the right tool for your business.
Last updated: November 2026
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 7.1/10 |
| Analytics | 8/10 | 6/10 |
| Cost | 8/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 7/10 | 8/10 |
| Security | 4/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $25/mo Starter (5 brands) | $19/mo Growth |
| Estimated cost for 10 users | Free Free | Free Free |
| Features | ||
| Email Marketing | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| Segmentation | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Metricool vs OneSignal cost by team size
Metricool and OneSignal cost the same at every team size we checked.
| Team size | Metricool | OneSignal |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | FreeFree |
| 10 users | FreeFree | FreeFree |
| 25 users | FreeFree | FreeFree |
| 50 users | FreeFree | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Metricool
- Higher Analytics score (8/10 vs 6/10)
- Higher Cost score (8/10 vs 7/10)
- Better fit for content creators (7/10 vs 3/10)
Why choose OneSignal
- Higher Security score (7/10 vs 4/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
- Includes Email Marketing, which Metricool lacks
- Includes SMS Marketing, which Metricool lacks
Pros & Cons
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.6/10 for Metricool. The largest gap is in Security: 4/10 for Metricool and 7/10 for OneSignal.
Both are free for 10 users.
Yes, both Metricool and OneSignal have a free plan.
Metricool is the better fit for content creators: we rate it 7/10 for them, against 3/10 for OneSignal.
OneSignal has Email Marketing and SMS Marketing, which Metricool lacks.
