MailWizz vs OneSignal: Complete Comparison (2026)
An in-depth comparison of MailWizz and OneSignal to help you choose the right tool for your business.
Last updated: November 2026
MailWizz
6.3/10
MailWizz is a self-hosted PHP email marketing application. Businesses, agencies, and resellers install it on their own server and send through SMTP or providers like Amazon SES.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | M MailWizz | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.1/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 9/10 | 7/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 4/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 7/10 | 8/10 |
| Security | 5/10 | 7/10 |
| Support | 4/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $19/mo Growth |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
MailWizz vs OneSignal cost by team size
| Team size | MailWizz | OneSignal |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | FreeFree |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
MWhy choose MailWizz
- Higher Cost score (9/10 vs 7/10)
- Higher Customization score (8/10 vs 6/10)
Why choose OneSignal
- Has a free plan (MailWizz does not)
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for enterprise (7/10 vs 3/10)
- Better fit for startups (9/10 vs 6/10)
Pros & Cons
MMailWizz
Pros
- The license fee replaces per-subscriber pricing, so costs stay flat as lists grow to large sizes.
- Unlimited delivery servers across SMTP, Amazon SES, SendGrid, Mailgun, and others, with failover.
- The Extended license allows agencies to run a white-label multi-customer email SaaS.
- Built-in A/B test campaigns, autoresponders, recurring campaigns, surveys, and a landing page builder.
- You keep full control of subscriber data on your own infrastructure.
Cons
- Installing, updating, and security patching on your own server are your job.
- Deliverability, IP warming, and SPF, DKIM, and DMARC setup are not managed for you.
- Reviewers describe the PHP interface as dated.
- Only one month of Premium Support is included, and longer support requires paid packs.
- No native SMS or ecommerce abandoned-cart features were found.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.3/10 for MailWizz. The largest gap is in Ease of Use: 4/10 for MailWizz and 8/10 for OneSignal.
OneSignal has a free plan; MailWizz does not list one.
OneSignal is the better fit for enterprise: we rate it 7/10 for them, against 3/10 for MailWizz.
