MailerLite vs Metricool: Complete Comparison (2026)
An in-depth comparison of MailerLite and Metricool to help you choose the right tool for your business.
Last updated: November 2026
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.6/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 9/10 | 7/10 |
| Customization | 7/10 | 6/10 |
| Security | 6/10 | 4/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 8/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $12/mo Comfort | $25/mo Starter (5 brands) |
| Estimated cost for 10 users | $25/mo Power | Free Free |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
MailerLite vs Metricool cost by team size
MailerLite and Metricool cost the same at 1 user; Metricool costs less from 5 users.
| Team size | MailerLite | Metricool |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $25/moPower | FreeFree |
| 10 users | $25/moPower | FreeFree |
| 25 users | $25/moPower | FreeFree |
| 50 users | $25/moPower | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose MailerLite
- Higher Ease of Use score (9/10 vs 7/10)
- Higher Security score (6/10 vs 4/10)
- Includes Email Marketing, which Metricool lacks
Why choose Metricool
- Lower estimated cost for 10 users: Free vs $25/mo
- Higher Analytics score (8/10 vs 6/10)
- Higher Scalability score (7/10 vs 6/10)
Pros & Cons
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.6/10 for Metricool. The largest gap is in Analytics: 6/10 for MailerLite and 8/10 for Metricool.
Metricool costs less for 10 users: free on its Free plan, against about $25/mo on its Power plan for MailerLite, billed monthly.
Yes, both MailerLite and Metricool have a free plan.
MailerLite has Email Marketing, which Metricool lacks.
