Listrak vs MailerLite Comparison
Compare Listrak vs MailerLite features, pricing, and more.
Last updated: November 2026
Listrak
6/10
Listrak is a cross-channel marketing and personalization platform for retailers and brands, covering email, SMS, push, web personalization and AI product recommendations.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6/10 | 7.1/10 |
| Scalability | 8/10 | 6/10 |
| Ease of Use | 6/10 | 9/10 |
| Customization | 7/10 | 7/10 |
| Security | 6/10 | 6/10 |
| Support | 7/10 | 5/10 |
| Cost | 3/10 | 8/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $12/mo Comfort |
| Estimated cost for 10 users | Contact for pricing | $25/mo Power |
| Features | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| SMS Marketing | Not listed | |
Listrak vs MailerLite cost by team size
| Team size | Listrak | MailerLite |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | $25/moPower |
| 10 users | Contact for pricing | $25/moPower |
| 25 users | Contact for pricing | $25/moPower |
| 50 users | Contact for pricing | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Listrak
- Higher Scalability score (8/10 vs 6/10)
- Higher Support score (7/10 vs 5/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for mid-market (8/10 vs 5/10)
Why choose MailerLite
- Has a free plan (Listrak does not)
- Higher Cost score (8/10 vs 3/10)
- Higher Ease of Use score (9/10 vs 6/10)
- Better fit for freelancers (8/10 vs 1/10)
- Better fit for small business (9/10 vs 3/10)
Pros & Cons
Listrak
Pros
- Retail-specific AI covers product recommendations, predictive segmentation and send-time optimization.
- Email, SMS, RCS, push, web personalization and paid-media audiences run from one customer profile.
- Dedicated account management and deliverability monitoring are included in its service model.
- Visual journey builder supports behavior triggers such as cart recovery and welcome series.
Cons
- No published pricing, so you need a sales demo to get a quote.
- Some TrustRadius reviewers describe complicated contracts and difficult cancellations.
- Comparisons list fewer native ecommerce platform integrations than Klaviyo, with no WooCommerce support.
- G2 reviewers say reporting could be more customizable and that setup can be challenging.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6/10 for Listrak. The largest gap is in Cost: 3/10 for Listrak and 8/10 for MailerLite.
MailerLite has a free plan; Listrak does not list one.
MailerLite is the better fit for freelancers: we rate it 8/10 for them, against 1/10 for Listrak.
