Kit vs MailerLite Comparison
Compare Kit vs MailerLite features, pricing, and more.
Last updated: November 2026
Kit
6.1/10
Email marketing platform for creators and newsletter businesses, with forms, landing pages, automations and built-in digital product and subscription sales.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.1/10 | 7.1/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 5/10 | 7/10 |
| Security | 5/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Cost | 5/10 | 8/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $39/mo Creator | $12/mo Comfort |
| Estimated cost for 10 users | $79/mo Pro | $25/mo Power |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
Kit vs MailerLite cost by team size
Kit and MailerLite cost the same at 1 user; MailerLite costs less from 5 users.
| Team size | Kit | MailerLite |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $79/moPro | $25/moPower |
| 10 users | $79/moPro | $25/moPower |
| 25 users | $79/moPro | $25/moPower |
| 50 users | $79/moPro | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Kit
- Higher Support score (6/10 vs 5/10)
- Better fit for content creators (10/10 vs 8/10)
Why choose MailerLite
- Lower estimated cost for 10 users: $25/mo vs $79/mo
- Higher Cost score (8/10 vs 5/10)
- Higher Customization score (7/10 vs 5/10)
- Better fit for enterprise (4/10 vs 2/10)
- Better fit for small business (9/10 vs 7/10)
Pros & Cons
Kit
Pros
- The Free plan allows up to 10,000 subscribers with unlimited broadcasts, forms and landing pages, which is generous for creators who are starting out.
- Built-in sales of digital products and paid subscriptions let creators sell without a separate storefront tool.
- The visual automation builder and sequences on paid plans are easy for solo creators to set up.
- The recommendations network and Pro's referral system help newsletter writers gain subscribers.
Cons
- Third-party reviews report a roughly 35% price rise in late 2025, and costs climb steeply as the list grows. Creator is about $199 a month at 25,000 subscribers.
- Users complain about automatic tier upgrades when lists grow and about paying for inactive subscribers.
- Email templates are fairly plain, and there is no CRM or sales pipeline.
- Free-plan users have no automations and get email-only support. Some Trustpilot reviewers also report poor support responsiveness.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.1/10 for Kit. The largest gap is in Cost: 5/10 for Kit and 8/10 for MailerLite.
MailerLite costs less for 10 users: about $25/mo on its Power plan, against about $79/mo on its Pro plan for Kit, billed monthly.
Yes, both Kit and MailerLite have a free plan.
Kit is the better fit for content creators: we rate it 10/10 for them, against 8/10 for MailerLite.
