Kartra vs MailerLite Comparison
Compare Kartra vs MailerLite features, pricing, and more.
Last updated: November 2026
Kartra
5.3/10
All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.3/10 | 7.1/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 4/10 | 8/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 5/10 | 9/10 |
| Integration | 6/10 | 7/10 |
| Scalability | 5/10 | 6/10 |
| Security | 5/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $59/mo Essentials | $12/mo Comfort |
| Estimated cost for 10 users | $229/mo Growth | $25/mo Power |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
Kartra vs MailerLite cost by team size
MailerLite costs less at every team size we checked.
| Team size | Kartra | MailerLite |
|---|---|---|
| 1 user | $119/moStarter | FreeFree |
| 5 users | $119/moStarter | $25/moPower |
| 10 users | $229/moGrowth | $25/moPower |
| 25 users | $59/moEssentials | $25/moPower |
| 50 users | $59/moEssentials | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Kartra
Our data shows no clear advantage over MailerLite.
Why choose MailerLite
- Has a free plan (Kartra does not)
- Lower estimated cost for 10 users: $25/mo vs $229/mo
- Higher Cost score (8/10 vs 4/10)
- Higher Ease of Use score (9/10 vs 5/10)
- Better fit for enterprise (4/10 vs 2/10)
Pros & Cons
Kartra
Pros
- Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
- Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
- Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
- Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.
Cons
- Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
- Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
- Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
- Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
- Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 5.3/10 for Kartra. The largest gap is in Cost: 4/10 for Kartra and 8/10 for MailerLite.
MailerLite costs less for 10 users: about $25/mo on its Power plan, against about $229/mo on its Growth plan for Kartra, billed monthly.
MailerLite has a free plan; Kartra does not list one.
MailerLite is the better fit for e-commerce: we rate it 7/10 for them, against 5/10 for Kartra.
