Iconosquare vs Why We Viral Comparison
Compare Iconosquare vs Why We Viral features, pricing, and more.
Last updated: November 2026
Disclosure: b stack radar is run by the maker of Why We Viral. We score it with the same criteria and sources as every other tool. How we rank tools
Iconosquare
7/10
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
Why We Viral
Our product6.3/10
Free TikTok analytics tool for social media teams. It analyzes creators and competitors to show which formats, hooks, and topics drive views, and turns the findings into content ideas.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7/10 | 6.3/10 |
| Scalability | 6/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 7/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 5/10 |
| Cost | 8/10 | 10/10 |
| Integration | 5/10 | 3/10 |
| Analytics | 9/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €12/mo Starter | Contact for pricing |
| Estimated cost for 10 users | €139/mo Custom | Free Free |
| Features | ||
| Social Media Scheduling | ||
| Competitor Analysis | ||
| Social Media Analytics | ||
| TikTok Analytics | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
Iconosquare vs Why We Viral cost by team size
| Team size | Iconosquare | Why We Viral |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | €139/moCustom | FreeFree |
| 10 users | €139/moCustom | FreeFree |
| 25 users | €139/moCustom | FreeFree |
| 50 users | €139/moCustom | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Iconosquare
- Higher Customization score (7/10 vs 5/10)
- Higher Security score (7/10 vs 5/10)
- Includes Social Media Scheduling, which Why We Viral lacks
Why choose Why We Viral
- Higher Cost score (10/10 vs 8/10)
Pros & Cons
Iconosquare
Pros
- Analytics depth is the standout, with drag-and-drop dashboards, 100+ metrics and long Instagram history.
- Automated scheduled reports save agencies and marketers time on monthly client reporting.
- Entry pricing is low, with a free plan and Starter from 9 euros per month billed yearly.
- 14-day trial without a credit card and self-serve cancellation.
- EU-based vendor stating GDPR compliance, with ISO 27001 and EU hosting at group level.
Cons
- Reviewers repeatedly report social accounts disconnecting and occasional failed auto-publishing.
- Metrics sometimes differ from native Instagram or Meta numbers.
- LinkedIn and X analytics are shallower than Instagram and Facebook coverage.
- Only one user until the Scale plan; white-label reports are limited to Custom.
- No native CRM or Google Analytics connector.
Why We Viral
Pros
- Free with every feature included, no credit card, and no trial that expires.
- Reports explain in plain language which formats, hooks, and topics beat a creator's average.
- AI video analysis and plain-language video search find standout videos without scrolling.
- Projects, shared collections, and up to 5 team members suit agencies and social teams.
- The browser extension collects data with your own TikTok session, and your TikTok login stays in your browser.
Cons
- Covers TikTok only, with no Instagram, YouTube, or other networks.
- Needs the desktop browser extension for Chrome or Edge to collect data.
- No post scheduling, publishing, or social listening.
- No integrations or API; data leaves only as CSV and PDF exports.
- Limits such as 200 tracked profiles and 300 AI analyses a month need a request to raise.
- Users are responsible for making sure their use complies with TikTok's terms.
Not sold on either?
Frequently Asked Questions
Iconosquare scores higher on our Marketing criteria: 7/10 against 6.3/10 for Why We Viral. The largest gap is in Cost: 8/10 for Iconosquare and 10/10 for Why We Viral.
Yes, both Iconosquare and Why We Viral have a free plan.
Iconosquare has Social Media Scheduling, which Why We Viral lacks.
