Ghost vs Swipe Pages: Complete Comparison (2026)
An in-depth comparison of Ghost and Swipe Pages to help you choose the right tool for your business.
Last updated: November 2026
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
Swipe Pages
6.4/10
Swipe Pages is a drag-and-drop landing page builder with AMP pages, A/B testing, personalization, checkout funnels and client sub-accounts, aimed at agencies, ecommerce and SaaS marketers.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.4/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Customization | 8/10 | 7/10 |
| Security | 7/10 | 4/10 |
| Support | 5/10 | 6/10 |
| Cost | 7/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $39/mo Startup |
| Estimated cost for 10 users | Contact for pricing | $39/mo Startup |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
Ghost vs Swipe Pages cost by team size
| Team size | Ghost | Swipe Pages |
|---|---|---|
| 1 user | Contact for pricing | $89/moMarketer |
| 5 users | Contact for pricing | $89/moMarketer |
| 10 users | Contact for pricing | $39/moStartup |
| 25 users | Contact for pricing | $39/moStartup |
| 50 users | Contact for pricing | $39/moStartup |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Ghost
- Higher Security score (7/10 vs 4/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for enterprise (5/10 vs 2/10)
- Better fit for freelancers (8/10 vs 6/10)
- Includes Email Marketing, which Swipe Pages lacks
Why choose Swipe Pages
- Higher Ease of Use score (8/10 vs 7/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for agencies (9/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 5/10)
- Includes A/B Testing, which Ghost lacks
Pros & Cons
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
Swipe Pages
Pros
- Unlimited pages and funnels on every plan, with limits set by visitors rather than page count
- Reviewers often praise how fast pages load, and AMP pages are supported for mobile traffic
- The Agency plan includes unlimited client sub-accounts, team seats and role-based client access
- Funnels support Stripe, PayPal and Razorpay checkouts with order bumps and upsells
- AI agents build pages, plan funnels and audit live pages for conversion problems
- Highly rated by users, with 4.8 on G2 and 4.9 on Capterra according to the vendor's homepage
Cons
- A/B testing is not included on the entry Startup plan
- Chat and email support is available only on weekdays, and some reviewers say responses are slow
- Reviewers find the template library small, and some want more granular design control
- The homepage does not mention security certifications or compliance standards
- Traffic over the plan cap is billed at 5 USD per extra 5,000 visits
Not sold on either?
Frequently Asked Questions
Ghost scores higher on our Marketing criteria: 6.9/10 against 6.4/10 for Swipe Pages. The largest gap is in Security: 7/10 for Ghost and 4/10 for Swipe Pages.
No, neither Ghost nor Swipe Pages lists a free plan.
Swipe Pages is the better fit for agencies: we rate it 9/10 for them, against 4/10 for Ghost.
Ghost has Email Marketing, which Swipe Pages lacks. Swipe Pages has A/B Testing, which Ghost lacks.
