Dotdigital vs Swipe Pages Comparison
Compare Dotdigital vs Swipe Pages features, pricing, and more.
Last updated: November 2026
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Swipe Pages
6.4/10
Swipe Pages is a drag-and-drop landing page builder with AMP pages, A/B testing, personalization, checkout funnels and client sub-accounts, aimed at agencies, ecommerce and SaaS marketers.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.4/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 4/10 | 7/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 8/10 | 6/10 |
| Scalability | 8/10 | 6/10 |
| Security | 9/10 | 4/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $39/mo Startup |
| Estimated cost for 10 users | Contact for pricing | $39/mo Startup |
| Features | ||
| Email Marketing | ||
| SMS Marketing | ||
| A/B Testing | ||
| Landing Pages | ||
| E-commerce Features | Not listed | |
| Segmentation | Not listed | |
| Webinars | Not listed | |
Dotdigital vs Swipe Pages cost by team size
| Team size | Dotdigital | Swipe Pages |
|---|---|---|
| 1 user | Contact for pricing | $89/moMarketer |
| 5 users | Contact for pricing | $89/moMarketer |
| 10 users | Contact for pricing | $39/moStartup |
| 25 users | Contact for pricing | $39/moStartup |
| 50 users | Contact for pricing | $39/moStartup |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Dotdigital
- Higher Security score (9/10 vs 4/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for enterprise (7/10 vs 2/10)
- Better fit for marketing teams (9/10 vs 7/10)
- Includes Email Marketing, which Swipe Pages lacks
Why choose Swipe Pages
- Higher Cost score (7/10 vs 4/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for freelancers (6/10 vs 1/10)
- Better fit for startups (7/10 vs 3/10)
Pros & Cons
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Swipe Pages
Pros
- Unlimited pages and funnels on every plan, with limits set by visitors rather than page count
- Reviewers often praise how fast pages load, and AMP pages are supported for mobile traffic
- The Agency plan includes unlimited client sub-accounts, team seats and role-based client access
- Funnels support Stripe, PayPal and Razorpay checkouts with order bumps and upsells
- AI agents build pages, plan funnels and audit live pages for conversion problems
- Highly rated by users, with 4.8 on G2 and 4.9 on Capterra according to the vendor's homepage
Cons
- A/B testing is not included on the entry Startup plan
- Chat and email support is available only on weekdays, and some reviewers say responses are slow
- Reviewers find the template library small, and some want more granular design control
- The homepage does not mention security certifications or compliance standards
- Traffic over the plan cap is billed at 5 USD per extra 5,000 visits
Not sold on either?
Frequently Asked Questions
Dotdigital scores higher on our Marketing criteria: 6.8/10 against 6.4/10 for Swipe Pages. The largest gap is in Security: 9/10 for Dotdigital and 4/10 for Swipe Pages.
No, neither Dotdigital nor Swipe Pages lists a free plan.
Dotdigital is the better fit for enterprise: we rate it 7/10 for them, against 2/10 for Swipe Pages.
Dotdigital has Email Marketing and SMS Marketing, which Swipe Pages lacks.
