Framer vs Webflow: Complete Comparison (2026)
An in-depth comparison of Framer and Webflow to help you choose the right tool for your business.
Last updated: November 2026

Framer
6.4/10
Framer is a visual, AI-assisted website builder with hosting, a CMS, analytics and A/B testing, used by designers and marketing teams to launch marketing sites and landing pages.

Webflow
6.5/10
Webflow is a visual website builder, CMS and hosting platform that marketing teams, agencies and designers use to build and run websites without hand-written code.
Feature-by-Feature Comparison
| Feature | ![]() | ![]() |
|---|---|---|
| Scores | ||
| Overall Rating | 6.4/10 | 6.5/10 |
| Integration | 5/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Customization | 9/10 | 9/10 |
| Ease of Use | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Cost | 6/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $10/mo Basic | $24/mo Freelancer Workspace |
| Estimated cost for 10 users | Free Free | Free Starter |
| Features | ||
| Landing Pages | ||
| E-commerce Features | ||
| A/B Testing | ||
Framer vs Webflow cost by team size
Framer and Webflow cost the same at every team size we checked.
| Team size | Framer | Webflow |
|---|---|---|
| 1 user | FreeFree | FreeStarter |
| 5 users | FreeFree | FreeStarter |
| 10 users | FreeFree | FreeStarter |
| 25 users | FreeFree | FreeStarter |
| 50 users | FreeFree | FreeStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Framer

- Higher Cost score (6/10 vs 4/10)
- Higher Ease of Use score (7/10 vs 6/10)
- Better fit for startups (9/10 vs 7/10)
Why choose Webflow

- Higher Integration score (7/10 vs 5/10)
- Higher Security score (8/10 vs 6/10)
- Better fit for e-commerce (5/10 vs 2/10)
- Includes E-commerce Features, which Framer lacks
Pros & Cons
Framer

Pros
- Designers who know Figma pick up the canvas quickly and keep fine control over layout, typography and motion.
- Hosting on an edge CDN, the CMS and SEO tools are built in, so a site goes live in one click with no separate deploy step.
- Scroll, hover and transition animations can be built without code, which suits motion-heavy landing pages.
- A/B testing and funnels are available through the Convert add-on, so marketers can run tests without a separate tool.
- Designing is free, and paid hosting starts at $10 a month per site.
Cons
- Costs stack up quickly: $20 per editor, $20 per locale, and paid blocks for pages, CMS items and bandwidth.
- It has no native e-commerce. Selling products needs Shopify or embedded checkout tools such as Stripe.
- The CMS is basic compared with WordPress, with tight collection limits on lower tiers.
- Reviewers call it user-friendly but not beginner-friendly, and its plugin ecosystem is smaller than Webflow's or WordPress's.
- Support for code and third-party plugin issues is limited and often redirected to the community.
Webflow

Pros
- The visual canvas gives CSS-level control over flexbox, grid and classes, and developers praise the clean code it outputs.
- The CMS handles structured content well, including multi-reference fields and filtered collections, and Premium allows 20,000 items.
- Hosting is fast, with a CDN and automatic SSL included in every Site plan.
- Scroll animations and interactions need no custom JavaScript, and Webflow now owns the GSAP animation library.
- Webflow holds SOC 2 Type II, and Enterprise adds SSO and SLAs.
Cons
- Site plans, seats and add-ons are billed separately, so total cost is hard to predict. On G2, pricing is the most common complaint.
- The 2026 plan overhaul and earlier CMS price increases mean some existing customers pay more at renewal.
- Non-designers face a learning curve because the Designer assumes CSS knowledge.
- Ecommerce is weaker than dedicated platforms like Shopify for large catalogs and fulfillment, and the Standard plan takes a 2% fee.
- A/B testing (Optimize) costs at least $299 a month, which puts it out of reach for small teams.
- Webflow has no native email or SMS campaigns, so these need third-party tools.
Not sold on either?
Frequently Asked Questions
Webflow scores higher on our AI Software criteria: 6.5/10 against 6.4/10 for Framer. The largest gap is in Cost: 6/10 for Framer and 4/10 for Webflow.
Both are free for 10 users.
Yes, both Framer and Webflow have a free plan.
Webflow is the better fit for e-commerce: we rate it 5/10 for them, against 2/10 for Framer.
Webflow has E-commerce Features, which Framer lacks.





