Exolyt vs Odoo (2026): Pricing, Features & Verdict
Odoo is our pick, scoring 7.2/10 against 5.7/10 for Exolyt on our Marketing criteria. Its biggest advantage: higher Customization score (9/10 vs 5/10). Both Exolyt and Odoo have a free plan.
Last updated: November 2026
Exolyt
5.7/10
Exolyt is a TikTok analytics and social listening platform that brands, agencies and researchers use to track accounts, hashtags, sounds, influencers and sentiment.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.7/10 | 7.2/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 7/10 | 5/10 |
| Customization | 5/10 | 9/10 |
| Security | 7/10 | 7/10 |
| Support | 7/10 | 5/10 |
| Cost | 4/10 | 8/10 |
| Integration | 4/10 | 8/10 |
| Analytics | 8/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | SEK 2,800/mo Essentials | €31.10/user/mo Standard |
| Estimated cost for 10 users | Free Basic | Free One App Free |
| Features | ||
| Competitor Analysis | Not listed | |
| Email Marketing | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Exolyt vs Odoo cost by team size
| Team size | Exolyt | Odoo |
|---|---|---|
| 1 user | FreeBasic | FreeOne App Free |
| 5 users | FreeBasic | FreeOne App Free |
| 10 users | FreeBasic | FreeOne App Free |
| 25 users | Contact for pricing | FreeOne App Free |
| 50 users | Contact for pricing | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Exolyt and Odoo suit
Odoo fits small business better than Exolyt.
| Audience | Exolyt | Odoo |
|---|---|---|
| Small Business | 4/10Paid plans start at about SEK 2,300 per month, which is high for small budgets. | 8/10The free single-app plan and low per-user price suit small firms, though setup takes effort. |
| Marketing Teams | 7/10It supports competitor benchmarking, influencer marketing and market research on TikTok. | 6/10Email Marketing and lead scoring are native. |
| Accountants and Bookkeepers | Not rated | 4/10Invoicing is built in, but nothing is aimed at accounting firms. |
| Agencies | 8/10Exolyt names agencies as a core user, and campaign tracking across up to 300 accounts suits teams managing several clients. | Not rated |
| Content Creators | 5/10The free plan helps creators, but paid tiers are priced for businesses. | Not rated |
| Customer Support Teams | Not rated | 5/10A Helpdesk app shares the same database. |
| Developers | Not rated | 6/10It is open source and offers an API, Studio and self-hosting. |
| E-commerce | Not rated | 6/10CRM data flows natively into Odoo's Sales, Inventory and Invoicing apps. |
| Enterprise | Not rated | 5/10Multi-company and on-premise options exist, but reviewers report performance issues with large datasets. |
| Manufacturing | Not rated | 5/10ERP modules such as inventory sit next to the CRM in one database. |
| Mid-Market | Not rated | 8/10Reviewers say it suits structured mid-sized businesses that want CRM tied to ERP processes. |
| Sales Teams | Not rated | 7/10It has pipeline, lead scoring, assignment rules, and VoIP calling built in. |
| Social Media Teams | 8/10It gives TikTok-focused social teams deep account, hashtag, sound and sentiment analytics. | Not rated |
| Startups | Not rated | 7/10The free plan and Community edition keep early costs low. |
Which One Should You Choose?
Why choose Exolyt
- Higher Ease of Use score (7/10 vs 5/10)
- Higher Support score (7/10 vs 5/10)
Why choose Odoo
- Higher Customization score (9/10 vs 5/10)
- Higher Cost score (8/10 vs 4/10)
- Better fit for small business (8/10 vs 4/10)
Pros & Cons
Exolyt
Pros
- Analyzes TikTok in depth across accounts, hashtags, sounds and influencer campaigns, with sentiment analysis of comments.
- Every plan includes 10 team members at no extra cost, rather than charging per seat.
- A free tier and a trial without a credit card let buyers test the product before paying.
- Monthly plans have no minimum term and can be cancelled at any time.
- The vendor cites ISO certification, independently audited encrypted storage and a public trust center.
Cons
- It covers TikTok only, so cross-platform reporting needs another tool.
- It has no post scheduling or publishing features.
- Advanced features cost thousands of SEK per month, which a G2 reviewer described as enterprise-level pricing.
- Metrics depend on TikTok's data access, which can change over time.
- There are few independent user reviews, and the G2 rating rests on only about six reviews.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Odoo scores higher on our Marketing criteria: 7.2/10 against 5.7/10 for Exolyt. The largest gap is in Cost: 4/10 for Exolyt and 8/10 for Odoo.
Yes, both Exolyt and Odoo have a free plan.
Odoo is the better fit for small business: we rate it 8/10 for them, against 4/10 for Exolyt.
