EmailOctopus vs OneSignal: Complete Comparison (2026)
An in-depth comparison of EmailOctopus and OneSignal to help you choose the right tool for your business.
Last updated: November 2026
EmailOctopus
5.9/10
EmailOctopus is a low-cost email newsletter and campaign tool for small businesses, creators and nonprofits, with forms, landing pages and basic automations.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 7.1/10 |
| Analytics | 3/10 | 6/10 |
| Cost | 9/10 | 7/10 |
| Customization | 4/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 4/10 | 8/10 |
| Scalability | 6/10 | 8/10 |
| Security | 5/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $10/mo Pro (500 subscribers) | $19/mo Growth |
| Estimated cost for 10 users | $10/mo Pro (500 subscribers) | Free Free |
| Features | ||
| A/B Testing | ||
| SMS Marketing | ||
| Email Marketing | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Webinars | Not listed | |
EmailOctopus vs OneSignal cost by team size
EmailOctopus and OneSignal cost the same at 1 user; OneSignal costs less from 5 users.
| Team size | EmailOctopus | OneSignal |
|---|---|---|
| 1 user | FreeStarter | FreeFree |
| 5 users | $10/moPro (500 subscribers) | FreeFree |
| 10 users | $10/moPro (500 subscribers) | FreeFree |
| 25 users | $10/moPro (500 subscribers) | FreeFree |
| 50 users | $10/moPro (500 subscribers) | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose EmailOctopus
- Higher Cost score (9/10 vs 7/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for content creators (7/10 vs 3/10)
Why choose OneSignal
- Lower estimated cost for 10 users: Free vs $10/mo
- Higher Integration score (8/10 vs 4/10)
- Higher Analytics score (6/10 vs 3/10)
- Better fit for enterprise (7/10 vs 2/10)
- Better fit for marketing teams (7/10 vs 4/10)
Pros & Cons
EmailOctopus
Pros
- The free plan covers up to 2,500 subscribers and 10,000 emails a month, more than many rivals offer for free.
- Pro pricing is low, starting around $10 a month for 500 subscribers, with a 20 percent lifetime discount for nonprofits.
- Reviewers on Capterra and GetApp say beginners can set it up quickly and the interface is easy to learn.
- Live chat support was fast in testing, connecting in about 40 seconds.
- Pro includes unlimited users, landing pages and forms.
Cons
- There is no built-in A/B testing, and automation triggers are basic, with no abandoned-cart flows.
- Shopify, WooCommerce and most other apps connect only through Zapier or Make, with limited functionality.
- Reporting is basic, with no heatmaps, custom reports or revenue tracking.
- The editor and landing page design controls are limited, with only five landing page templates.
- Contacts that appear in more than one list are counted, and billed, more than once.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 5.9/10 for EmailOctopus. The largest gap is in Integration: 4/10 for EmailOctopus and 8/10 for OneSignal.
OneSignal costs less for 10 users: free on its Free plan, against about $10/mo on its Pro (500 subscribers) plan for EmailOctopus, billed monthly.
Yes, both EmailOctopus and OneSignal have a free plan.
OneSignal is the better fit for enterprise: we rate it 7/10 for them, against 2/10 for EmailOctopus.
OneSignal has A/B Testing and SMS Marketing, which EmailOctopus lacks.
