Dotdigital vs Listrak Comparison
Compare Dotdigital vs Listrak features, pricing, and more.
Last updated: November 2026
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Listrak
6/10
Listrak is a cross-channel marketing and personalization platform for retailers and brands, covering email, SMS, push, web personalization and AI product recommendations.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6/10 |
| Integration | 8/10 | 6/10 |
| Analytics | 7/10 | 7/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 7/10 | 6/10 |
| Support | 7/10 | 7/10 |
| Cost | 4/10 | 3/10 |
| Scalability | 8/10 | 8/10 |
| Security | 9/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| Landing Pages | ||
| SMS Marketing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | Not listed | |
Which One Should You Choose?
Why choose Dotdigital
- Higher Security score (9/10 vs 6/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for agencies (6/10 vs 3/10)
Why choose Listrak
- Higher Customization score (7/10 vs 6/10)
Pros & Cons
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Listrak
Pros
- Retail-specific AI covers product recommendations, predictive segmentation and send-time optimization.
- Email, SMS, RCS, push, web personalization and paid-media audiences run from one customer profile.
- Dedicated account management and deliverability monitoring are included in its service model.
- Visual journey builder supports behavior triggers such as cart recovery and welcome series.
Cons
- No published pricing, so you need a sales demo to get a quote.
- Some TrustRadius reviewers describe complicated contracts and difficult cancellations.
- Comparisons list fewer native ecommerce platform integrations than Klaviyo, with no WooCommerce support.
- G2 reviewers say reporting could be more customizable and that setup can be challenging.
Not sold on either?
Frequently Asked Questions
Dotdigital scores higher on our AI Software criteria: 6.8/10 against 6/10 for Listrak. The largest gap is in Security: 9/10 for Dotdigital and 6/10 for Listrak.
No, neither Dotdigital nor Listrak lists a free plan.
Dotdigital is the better fit for agencies: we rate it 6/10 for them, against 3/10 for Listrak.
