Dash Social vs Sprout Social Comparison
Compare Dash Social vs Sprout Social features, pricing, and more.
Last updated: November 2026
Dash Social
6.8/10
Dash Social, formerly Dash Hudson, is a social media management platform for brands that covers publishing, analytics, community management, UGC and competitive benchmarking.
Sprout Social
6.7/10
Sprout Social is a social media management platform for publishing, engagement, listening and reporting, sold per seat to mid-market and enterprise marketing teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.7/10 |
| Analytics | 8/10 | 9/10 |
| Cost | 3/10 | 2/10 |
| Customization | 7/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 8/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Support | 9/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $99/user/mo Essentials |
| Estimated cost for 10 users | Contact for pricing | $990/mo Essentials |
| Features | ||
| Competitor Analysis | ||
| Social Media Analytics | ||
| Social Media Scheduling | ||
| TikTok Analytics | Not listed | |
Dash Social vs Sprout Social cost by team size
| Team size | Dash Social | Sprout Social |
|---|---|---|
| 1 user | Contact for pricing | $99/moEssentials |
| 5 users | Contact for pricing | $495/moEssentials |
| 10 users | Contact for pricing | $990/moEssentials |
| 25 users | Contact for pricing | $2,475/moEssentials |
| 50 users | Contact for pricing | $4,950/moEssentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Dash Social
- Higher Support score (9/10 vs 6/10)
- Higher Cost score (3/10 vs 2/10)
Why choose Sprout Social
- Higher Analytics score (9/10 vs 8/10)
- Higher Ease of Use score (9/10 vs 8/10)
Pros & Cons
Dash Social
Pros
- Every plan includes unlimited users at no extra cost, so large teams don't pay per seat.
- G2 reviewers rate customer support very highly, with a score of 9.6.
- Vision AI predicts how content will perform, which most schedulers don't offer.
- Covers TikTok, Instagram, Pinterest, LinkedIn, YouTube, Threads and Facebook in one calendar and one analytics view.
- Integration list covers BI tools, Shopify, Salesforce, Zendesk and an MCP server.
Cons
- No public prices, and G2 lists the entry tier from about $999 per month.
- Reviewers say it is expensive for small businesses and startups.
- Some users want more advanced functionality.
- Social Listening and creator management cost extra on top of the base plans.
Sprout Social
Pros
- G2 users mention ease of use more than 1,200 times, which points to an interface teams learn quickly.
- Reviewers often describe the reporting and analytics as best-in-class among social media tools.
- The Smart Inbox gathers messages and reviews from all networks into one queue for engagement and customer care.
- A 30-day free trial with no credit card lets teams test the platform fully before buying.
Cons
- Every seat is charged, so Standard costs $249 a seat on monthly billing and team costs rise quickly.
- Listening and Premium Analytics are paid add-ons with no published prices.
- Trustpilot reviews, around 2 out of 5, center on auto-renewal, contract lock-in and difficult cancellation.
- Competitor insights need Professional, and API access needs Advanced.
- Some lower-tier customers report slow support and account managers who changed without notice.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Dash Social scores higher on our Marketing criteria: 6.8/10 against 6.7/10 for Sprout Social. The largest gap is in Support: 9/10 for Dash Social and 6/10 for Sprout Social.
No, neither Dash Social nor Sprout Social lists a free plan.
