Dash Social vs Metricool Comparison
Compare Dash Social vs Metricool features, pricing, and more.
Last updated: November 2026
Dash Social
6.8/10
Dash Social, formerly Dash Hudson, is a social media management platform for brands that covers publishing, analytics, community management, UGC and competitive benchmarking.
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.6/10 |
| Scalability | 8/10 | 7/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 7/10 | 6/10 |
| Security | 7/10 | 4/10 |
| Support | 9/10 | 6/10 |
| Cost | 3/10 | 8/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 8/10 | 8/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $25/mo Starter (5 brands) |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| Competitor Analysis | ||
| Social Media Analytics | ||
| Social Media Scheduling | ||
| TikTok Analytics | ||
| Email Marketing | Not listed | |
| SMS Marketing | Not listed | |
Dash Social vs Metricool cost by team size
| Team size | Dash Social | Metricool |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | FreeFree |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Dash Social
- Higher Security score (7/10 vs 4/10)
- Higher Support score (9/10 vs 6/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for social media teams (9/10 vs 7/10)
Why choose Metricool
- Has a free plan (Dash Social does not)
- Higher Cost score (8/10 vs 3/10)
- Better fit for small business (8/10 vs 3/10)
Pros & Cons
Dash Social
Pros
- Every plan includes unlimited users at no extra cost, so large teams don't pay per seat.
- G2 reviewers rate customer support very highly, with a score of 9.6.
- Vision AI predicts how content will perform, which most schedulers don't offer.
- Covers TikTok, Instagram, Pinterest, LinkedIn, YouTube, Threads and Facebook in one calendar and one analytics view.
- Integration list covers BI tools, Shopify, Salesforce, Zendesk and an MCP server.
Cons
- No public prices, and G2 lists the entry tier from about $999 per month.
- Reviewers say it is expensive for small businesses and startups.
- Some users want more advanced functionality.
- Social Listening and creator management cost extra on top of the base plans.
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Dash Social scores higher on our Marketing criteria: 6.8/10 against 6.6/10 for Metricool. The largest gap is in Cost: 3/10 for Dash Social and 8/10 for Metricool.
Metricool has a free plan; Dash Social does not list one.
Metricool is the better fit for small business: we rate it 8/10 for them, against 3/10 for Dash Social.
