CleverTap vs Iterable: Complete Comparison (2026)
An in-depth comparison of CleverTap and Iterable to help you choose the right tool for your business.
Last updated: November 2026
CleverTap
6.3/10
CleverTap is a customer engagement and retention platform that combines behavioral analytics, segmentation and omnichannel messaging for app-first consumer brands.
Iterable
6.4/10
Iterable is a cross-channel customer engagement platform. Mid-market and enterprise brands use it to orchestrate email, SMS, push, in-app, WhatsApp and web push journeys.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.4/10 |
| Analytics | 8/10 | 6/10 |
| Cost | 4/10 | 3/10 |
| Customization | 7/10 | 8/10 |
| Ease of Use | 6/10 | 5/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 8/10 | 9/10 |
| Security | 8/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | ₹8,000/mo Core | Contact for pricing |
| Estimated cost for 10 users | ₹8,000/mo Core | Contact for pricing |
| Features | ||
| SMS Marketing | ||
| E-commerce Features | Not listed | |
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
| Landing Pages | Not listed | |
CleverTap vs Iterable cost by team size
| Team size | CleverTap | Iterable |
|---|---|---|
| 1 user | ₹8,000/moCore | Contact for pricing |
| 5 users | ₹8,000/moCore | Contact for pricing |
| 10 users | ₹8,000/moCore | Contact for pricing |
| 25 users | ₹8,000/moCore | Contact for pricing |
| 50 users | ₹8,000/moCore | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose CleverTap
- Higher Analytics score (8/10 vs 6/10)
- Higher Cost score (4/10 vs 3/10)
Why choose Iterable
- Higher Integration score (8/10 vs 6/10)
- Higher Customization score (8/10 vs 7/10)
- Better fit for saas companies (6/10 vs 4/10)
Pros & Cons
CleverTap
Pros
- Real-time behavioral analytics and segmentation are built into the same tool that sends campaigns, and reviewers cite this as a key strength.
- It covers many channels from one platform, including push, in-app, web, email, SMS, WhatsApp and RCS.
- Its compliance credentials are strong for regulated apps: SOC 2 Type II, ISO 27001, HIPAA, GDPR and CCPA.
- The Core plan offers a 30-day free trial and a published entry price, which is unusual in this category.
- Ultimate retains data for up to 10 years.
Cons
- Reviewers on G2 and Tekpon say it is expensive, and costs rise with MAU and data volume.
- Many channels, including email, SMS and WhatsApp, are paid add-ons, and SMS is not available on Core.
- Users say it favors mobile apps over web-centric businesses.
- Reviewers report slow data uploads and exports, and bugs in some reports.
- Pro and Ultimate prices are not public.
Iterable
Pros
- Email, SMS, push, in-app, WhatsApp and web push all run from one journey builder and one data model
- Segments update in real time as user events arrive, so triggers are timely
- Strong APIs and SDKs make it a good fit for mobile-first lifecycle teams
- Trust center lists SOC 2 Type 2, ISO 27001 and HIPAA
- Reviewers praise onboarding and the customer success team
Cons
- No public pricing or free tier, and third-party estimates put contracts from five figures to the low six figures a year
- Steep learning curve for complex journeys, and setup assumes engineering and data resources
- Reviewers say reporting depth and data exports trail analytics-first competitors
- Keeping data models, permissions and event schemas clean takes ongoing admin time
Not sold on either?
Frequently Asked Questions
Iterable scores higher on our AI Software criteria: 6.4/10 against 6.3/10 for CleverTap. The largest gap is in Analytics: 8/10 for CleverTap and 6/10 for Iterable.
No, neither CleverTap nor Iterable lists a free plan.
Iterable is the better fit for saas companies: we rate it 6/10 for them, against 4/10 for CleverTap.
