Benchmark Email vs MailerLite Comparison
Compare Benchmark Email vs MailerLite features, pricing, and more.
Last updated: November 2026
Benchmark Email
6.3/10
Email marketing platform for small businesses, with a drag-and-drop editor, signup forms, automation, AI writing help and reporting, and a free plan for up to 500 contacts.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.1/10 |
| Scalability | 5/10 | 6/10 |
| Ease of Use | 7/10 | 9/10 |
| Customization | 6/10 | 7/10 |
| Security | 5/10 | 6/10 |
| Support | 7/10 | 5/10 |
| Cost | 8/10 | 8/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $12/mo Pro | $12/mo Comfort |
| Estimated cost for 10 users | $12/mo Pro | $25/mo Power |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
Benchmark Email vs MailerLite cost by team size
Benchmark Email and MailerLite cost the same at 1 user; Benchmark Email costs less from 5 to 10 users.
| Team size | Benchmark Email | MailerLite |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $12/moPro | $25/moPower |
| 10 users | $12/moPro | $25/moPower |
| 25 users | Contact for pricing | $25/moPower |
| 50 users | Contact for pricing | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Benchmark Email
- Lower estimated cost for 10 users: $12/mo vs $25/mo
- Higher Support score (7/10 vs 5/10)
Why choose MailerLite
- Higher Ease of Use score (9/10 vs 7/10)
- Higher Scalability score (6/10 vs 5/10)
- Better fit for freelancers (8/10 vs 6/10)
Pros & Cons
Benchmark Email
Pros
- The free plan includes the full editor, forms, contact management and reporting, not just a stripped-down trial.
- Pro starts at $10 a month on annual billing for 500 contacts and allows sends of ten times the contact limit.
- Support is available 24/7 by chat and email, and the platform comes in several languages.
- Reviewers rate the responsive templates as flexible, and the built-in spam and design testing as useful.
Cons
- TechRadar and Sonary both flag poor deliverability.
- Reporting has no custom reports or ecommerce revenue tracking.
- List management is rigid, and segments only work within a single list.
- Automation actions are limited and cannot be split-tested, and the product is updated more slowly than rivals.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.3/10 for Benchmark Email. The largest gap is in Ease of Use: 7/10 for Benchmark Email and 9/10 for MailerLite.
Benchmark Email costs less for 10 users: about $12/mo on its Pro plan, against about $25/mo on its Power plan for MailerLite, billed monthly.
Yes, both Benchmark Email and MailerLite have a free plan.
MailerLite is the better fit for freelancers: we rate it 8/10 for them, against 6/10 for Benchmark Email.
