Attio vs Pega CRM: Complete Comparison (2026)
An in-depth comparison of Attio and Pega CRM to help you choose the right tool for your business.
Last updated: November 2026
Attio
6.9/10
Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.
Pega CRM
5.9/10
Pega CRM is Pegasystems' enterprise suite for sales automation and customer service. It is built on the low-code Pega Platform and uses AI decisioning.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.9/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 6/10 | 2/10 |
| Customization | 9/10 | 8/10 |
| Ease of Use | 8/10 | 4/10 |
| Integration | 6/10 | 7/10 |
| Scalability | 6/10 | 8/10 |
| Security | 7/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €39/user/mo Plus | Contact for pricing |
| Estimated cost for 10 users | €390/mo Plus | Contact for pricing |
| Features | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | Not listed | |
| Reporting & Analytics | ||
| Mobile Access | ||
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
Attio vs Pega CRM cost by team size
| Team size | Attio | Pega CRM |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | €195/moPlus | Contact for pricing |
| 10 users | €390/moPlus | Contact for pricing |
| 25 users | €2,325/moPro | Contact for pricing |
| 50 users | €4,650/moPro | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attio
- Has a free plan (Pega CRM does not)
- Higher Cost score (6/10 vs 2/10)
- Higher Ease of Use score (8/10 vs 4/10)
- Better fit for startups (9/10 vs 1/10)
- Better fit for small business (8/10 vs 1/10)
Why choose Pega CRM
- Higher Scalability score (8/10 vs 6/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for enterprise (9/10 vs 4/10)
- Better fit for financial services (9/10 vs 6/10)
Pros & Cons
Attio
Pros
- The custom objects and attributes let teams model non-standard processes such as fundraising or partnerships.
- Email and calendar sync builds and enriches contact and company records automatically.
- A Free plan for up to 3 seats and transparent per-seat pricing make it easy to start.
- Pro call intelligence records Zoom, Meet and Teams calls and fills fields from transcripts.
- Developers get API access on every plan, plus webhooks, an App SDK and an MCP server.
Cons
- The native integration catalog is smaller than HubSpot's or Salesforce's.
- Mailbox sending caps make it unsuitable for high-volume outbound SDR teams.
- Plus stops at 10 seats, so the 11th seat forces an upgrade to Pro.
- AI features and workflows draw on credit pools that can run out.
- Reviews say the mobile app has fewer features than the web version, and some report inconsistent support.
Pega CRM
Pros
- Reviewers call its case management unmatched, citing modular flows and parent-child case relationships.
- It ships connectors for REST, SOAP, Kafka, SQL and SAP, and Process Extender can embed Pega workflows in Salesforce Lightning.
- AI features include win-probability forecasting, Next Best Action advice, and email and coaching agents.
- Gartner has named Pega a Leader for the CRM Customer Engagement Center for many years in a row.
- Business analysts without coding skills can configure apps in App Studio.
Cons
- Pricing is not public, and reviewers call it expensive and hard to understand.
- Reviewers say the user interface trails competitors and offers limited room for customisation.
- G2 reviewers describe the application as large and highly complex.
- Some users report that support takes days or weeks to resolve configuration issues.
Not sold on either?
Frequently Asked Questions
Attio scores higher on our AI Software criteria: 6.9/10 against 5.9/10 for Pega CRM. The largest gap is in Cost: 6/10 for Attio and 2/10 for Pega CRM.
Attio has a free plan; Pega CRM does not list one.
Attio is the better fit for startups: we rate it 9/10 for them, against 1/10 for Pega CRM.
