Attio vs Outplay: Complete Comparison (2026)
An in-depth comparison of Attio and Outplay to help you choose the right tool for your business.
Last updated: November 2026
Attio
6.9/10
Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.
Outplay
6.8/10
Outplay is a multichannel sales engagement platform. Outbound sales teams use it to run email, phone, SMS, and LinkedIn sequences that sync with their CRM.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.8/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Customization | 9/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Support | 6/10 | 8/10 |
| Cost | 6/10 | 7/10 |
| Scalability | 6/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €39/user/mo Plus | $89/user/mo Growth |
| Estimated cost for 10 users | €390/mo Plus | $1,390/mo Enterprise |
| Features | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | Not listed | |
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Built-in Calling | Not listed | |
Attio vs Outplay cost by team size
| Team size | Attio | Outplay |
|---|---|---|
| 1 user | FreeFree | FreeFree Forever |
| 5 users | €195/moPlus | $695/moEnterprise |
| 10 users | €390/moPlus | $1,390/moEnterprise |
| 25 users | €2,325/moPro | $3,475/moEnterprise |
| 50 users | €4,650/moPro | $6,950/moEnterprise |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attio
- Higher Customization score (9/10 vs 6/10)
- Higher Security score (7/10 vs 6/10)
- Better fit for agencies (7/10 vs 5/10)
Why choose Outplay
- Higher Support score (8/10 vs 6/10)
- Higher Integration score (7/10 vs 6/10)
- Better fit for sales teams (9/10 vs 7/10)
Pros & Cons
Attio
Pros
- The custom objects and attributes let teams model non-standard processes such as fundraising or partnerships.
- Email and calendar sync builds and enriches contact and company records automatically.
- A Free plan for up to 3 seats and transparent per-seat pricing make it easy to start.
- Pro call intelligence records Zoom, Meet and Teams calls and fills fields from transcripts.
- Developers get API access on every plan, plus webhooks, an App SDK and an MCP server.
Cons
- The native integration catalog is smaller than HubSpot's or Salesforce's.
- Mailbox sending caps make it unsuitable for high-volume outbound SDR teams.
- Plus stops at 10 seats, so the 11th seat forces an upgrade to Pro.
- AI features and workflows draw on credit pools that can run out.
- Reviews say the mobile app has fewer features than the web version, and some report inconsistent support.
Outplay
Pros
- Sequences can mix email, phone, SMS, WhatsApp, video, chat, and LinkedIn steps in one flow.
- Published per-user prices are well below those of enterprise rivals such as Outreach, and there is a free plan.
- Reviewers on G2 and Capterra often praise its responsive customer support. G2 shows an average of 4.5 from 269 reviews.
- A 7-day Growth trial needs no credit card, and the account drops to the free plan afterwards without losing data.
- Reviewers say the interface is intuitive, especially for reps who have used other sales tools.
Cons
- It is not a full CRM. It has no native deal pipeline or ticketing and relies on an external CRM.
- Some users report occasional glitches and lag in displaying responses.
- Some users find reporting and native prospecting data limited.
- The power dialer and team permissions are only on the $139 Enterprise tier.
- Add-on prices and monthly billing rates are not published.
Not sold on either?
Frequently Asked Questions
Attio scores higher on our AI Software criteria: 6.9/10 against 6.8/10 for Outplay. The largest gap is in Customization: 9/10 for Attio and 6/10 for Outplay.
Yes, both Attio and Outplay have a free plan.
Attio is the better fit for agencies: we rate it 7/10 for them, against 5/10 for Outplay.
