Attentive vs CleverTap: Complete Comparison (2026)
An in-depth comparison of Attentive and CleverTap to help you choose the right tool for your business.
Last updated: November 2026
Attentive
6.7/10
Attentive is an SMS-first marketing platform that also covers email, RCS, and push, aimed at mid-market and enterprise ecommerce brands.
CleverTap
6.3/10
CleverTap is a customer engagement and retention platform that combines behavioral analytics, segmentation and omnichannel messaging for app-first consumer brands.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 6.3/10 |
| Analytics | 6/10 | 8/10 |
| Cost | 3/10 | 4/10 |
| Customization | 7/10 | 7/10 |
| Ease of Use | 7/10 | 6/10 |
| Integration | 8/10 | 6/10 |
| Scalability | 9/10 | 8/10 |
| Security | 8/10 | 8/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | ₹8,000/mo Core |
| Estimated cost for 10 users | Contact for pricing | ₹8,000/mo Core |
| Features | ||
| Landing Pages | Not listed | |
| Webinars | Not listed | |
| SMS Marketing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
Attentive vs CleverTap cost by team size
| Team size | Attentive | CleverTap |
|---|---|---|
| 1 user | Contact for pricing | ₹8,000/moCore |
| 5 users | Contact for pricing | ₹8,000/moCore |
| 10 users | Contact for pricing | ₹8,000/moCore |
| 25 users | Contact for pricing | ₹8,000/moCore |
| 50 users | Contact for pricing | ₹8,000/moCore |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attentive
- Higher Integration score (8/10 vs 6/10)
- Higher Ease of Use score (7/10 vs 6/10)
- Better fit for e-commerce (9/10 vs 7/10)
Why choose CleverTap
- Higher Analytics score (8/10 vs 6/10)
- Higher Cost score (4/10 vs 3/10)
- Better fit for startups (5/10 vs 3/10)
Pros & Cons
Attentive
Pros
- Two-tap mobile sign-up forms and an SMS-first design make it strong at growing text subscriber lists and earning revenue from them.
- Every plan includes onboarding, strategic support, and a dedicated support team.
- More than 150 pre-built integrations, including Shopify, Yotpo, Gorgias, and Snowflake, plus APIs for custom work.
- It supports RCS and push alongside SMS and email, which comparisons note Klaviyo lacks for RCS.
- The vendor lists SOC 2, ISO, GDPR, and TCPA compliance.
Cons
- There is no public pricing or free tier. Third-party data points to a median contract of about 37,700 USD a year.
- Reported hidden costs include quarterly minimum spends, setup fees, platform fees, and short code fees.
- Contracts auto-renew with 6 to 12 month minimums, and Trustpilot reviewers complain that cancelling is hard.
- Email features are thinner than Klaviyo's, and segments cannot use total cart value or lifetime value.
- Reporting has no industry benchmarks and few pre-built report templates.
CleverTap
Pros
- Real-time behavioral analytics and segmentation are built into the same tool that sends campaigns, and reviewers cite this as a key strength.
- It covers many channels from one platform, including push, in-app, web, email, SMS, WhatsApp and RCS.
- Its compliance credentials are strong for regulated apps: SOC 2 Type II, ISO 27001, HIPAA, GDPR and CCPA.
- The Core plan offers a 30-day free trial and a published entry price, which is unusual in this category.
- Ultimate retains data for up to 10 years.
Cons
- Reviewers on G2 and Tekpon say it is expensive, and costs rise with MAU and data volume.
- Many channels, including email, SMS and WhatsApp, are paid add-ons, and SMS is not available on Core.
- Users say it favors mobile apps over web-centric businesses.
- Reviewers report slow data uploads and exports, and bugs in some reports.
- Pro and Ultimate prices are not public.
Not sold on either?
Frequently Asked Questions
Attentive scores higher on our AI Software criteria: 6.7/10 against 6.3/10 for CleverTap. The largest gap is in Analytics: 6/10 for Attentive and 8/10 for CleverTap.
No, neither Attentive nor CleverTap lists a free plan.
Attentive is the better fit for e-commerce: we rate it 9/10 for them, against 7/10 for CleverTap.
