Amazon SES vs Sendloop: Complete Comparison (2026)
An in-depth comparison of Amazon SES and Sendloop to help you choose the right tool for your business.
Last updated: November 2026
Amazon SES
6.8/10
Amazon Simple Email Service is AWS's pay-as-you-go cloud email API and SMTP service for sending transactional and bulk marketing email at high volume.
Sendloop
5.8/10
Sendloop is an email marketing platform from Octeth. Small businesses, agencies and high-volume senders use it for newsletters, automated journeys and transactional email.
Feature-by-Feature Comparison
| Feature | A Amazon SES | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 5.8/10 |
| Analytics | 5/10 | 5/10 |
| Cost | 10/10 | 7/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 3/10 | 6/10 |
| Integration | 7/10 | 5/10 |
| Scalability | 10/10 | 6/10 |
| Security | 8/10 | 5/10 |
| Support | 4/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $105/mo Pro | $29/mo Starter |
| Estimated cost for 10 users | $105/mo Pro | Free Free |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
Amazon SES vs Sendloop cost by team size
Sendloop costs less at every team size we checked.
| Team size | Amazon SES | Sendloop |
|---|---|---|
| 1 user | $105/moPro | FreeFree |
| 5 users | $105/moPro | FreeFree |
| 10 users | $105/moPro | FreeFree |
| 25 users | $105/moPro | FreeFree |
| 50 users | $105/moPro | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
AWhy choose Amazon SES
- Higher Scalability score (10/10 vs 6/10)
- Higher Cost score (10/10 vs 7/10)
- Better fit for enterprise (8/10 vs 5/10)
- Better fit for developers (9/10 vs 6/10)
Why choose Sendloop
- Has a free plan (Amazon SES does not)
- Lower estimated cost for 10 users: Free vs $105/mo
- Higher Ease of Use score (6/10 vs 3/10)
- Higher Support score (5/10 vs 4/10)
- Better fit for small business (7/10 vs 4/10)
Pros & Cons
AAmazon SES
Pros
- The a la carte rate of 0.10 USD per 1,000 emails is one of the lowest in the category, and several comparison articles call SES the cheapest option by volume.
- Tiered rates continue past 100M emails per month, so very high-volume senders can grow without changing providers.
- It supports SPF, DKIM and DMARC authentication, TLS 1.2 and above, and KMS encryption for mail stored in S3.
- Optional dedicated IPs, BYOIP and Virtual Deliverability Manager give large senders control over their sending reputation.
Cons
- New accounts start in a sandbox and must request production access, and users on re:Post and Reddit complain about denials.
- There is no visual campaign builder, marketing automation or landing pages, so marketers need a separate tool on top of SES.
- Reviewers on Capterra and G2 report a learning curve and setup effort, including configuring SNS to handle bounces and complaints.
- Hands-on support requires a paid AWS support plan, and add-ons such as VDM and dedicated IPs raise the total cost.
Sendloop
Pros
- Priced by email volume with unlimited subscribers, so large, rarely mailed lists cost less than on contact-based plans.
- Supports marketing and transactional email in one account on every plan.
- The agency product, Studio, centralises the audiences of multiple clients.
- Offers an on-premise deployment and a managed deliverability service for high-volume senders.
Cons
- A competitor reports the blog has not been updated since 2021 and the X account since 2017, which raises questions about how actively it is developed.
- Independent reviews are few and mostly old.
- There is no public security or compliance documentation.
- Most integrations depend on Zapier rather than native connectors.
Not sold on either?
Frequently Asked Questions
Amazon SES scores higher on our Marketing criteria: 6.8/10 against 5.8/10 for Sendloop. The largest gap is in Scalability: 10/10 for Amazon SES and 6/10 for Sendloop.
Sendloop costs less for 10 users: free on its Free plan, against about $105/mo on its Pro plan for Amazon SES, billed monthly.
Sendloop has a free plan; Amazon SES does not list one.
Amazon SES is the better fit for developers: we rate it 9/10 for them, against 6/10 for Sendloop.
