Amazon SES vs Metricool: Complete Comparison (2026)
An in-depth comparison of Amazon SES and Metricool to help you choose the right tool for your business.
Last updated: November 2026
Amazon SES
6.8/10
Amazon Simple Email Service is AWS's pay-as-you-go cloud email API and SMTP service for sending transactional and bulk marketing email at high volume.
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Feature-by-Feature Comparison
| Feature | A Amazon SES | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.6/10 |
| Analytics | 5/10 | 8/10 |
| Cost | 10/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 3/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 10/10 | 7/10 |
| Security | 8/10 | 4/10 |
| Support | 4/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $105/mo Pro | $25/mo Starter (5 brands) |
| Estimated cost for 10 users | $105/mo Pro | Free Free |
| Features | ||
| Email Marketing | ||
| Competitor Analysis | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Amazon SES vs Metricool cost by team size
Metricool costs less at every team size we checked.
| Team size | Amazon SES | Metricool |
|---|---|---|
| 1 user | $105/moPro | FreeFree |
| 5 users | $105/moPro | FreeFree |
| 10 users | $105/moPro | FreeFree |
| 25 users | $105/moPro | FreeFree |
| 50 users | $105/moPro | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
AWhy choose Amazon SES
- Higher Security score (8/10 vs 4/10)
- Higher Scalability score (10/10 vs 7/10)
- Better fit for enterprise (8/10 vs 4/10)
- Includes Email Marketing, which Metricool lacks
Why choose Metricool
- Has a free plan (Amazon SES does not)
- Lower estimated cost for 10 users: Free vs $105/mo
- Higher Ease of Use score (7/10 vs 3/10)
- Higher Analytics score (8/10 vs 5/10)
- Better fit for freelancers (8/10 vs 3/10)
Pros & Cons
AAmazon SES
Pros
- The a la carte rate of 0.10 USD per 1,000 emails is one of the lowest in the category, and several comparison articles call SES the cheapest option by volume.
- Tiered rates continue past 100M emails per month, so very high-volume senders can grow without changing providers.
- It supports SPF, DKIM and DMARC authentication, TLS 1.2 and above, and KMS encryption for mail stored in S3.
- Optional dedicated IPs, BYOIP and Virtual Deliverability Manager give large senders control over their sending reputation.
Cons
- New accounts start in a sandbox and must request production access, and users on re:Post and Reddit complain about denials.
- There is no visual campaign builder, marketing automation or landing pages, so marketers need a separate tool on top of SES.
- Reviewers on Capterra and G2 report a learning curve and setup effort, including configuring SNS to handle bounces and complaints.
- Hands-on support requires a paid AWS support plan, and add-ons such as VDM and dedicated IPs raise the total cost.
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Amazon SES scores higher on our Marketing criteria: 6.8/10 against 6.6/10 for Metricool. The largest gap is in Ease of Use: 3/10 for Amazon SES and 7/10 for Metricool.
Metricool costs less for 10 users: free on its Free plan, against about $105/mo on its Pro plan for Amazon SES, billed monthly.
Metricool has a free plan; Amazon SES does not list one.
Metricool is the better fit for freelancers: we rate it 8/10 for them, against 3/10 for Amazon SES.
Amazon SES has Email Marketing, which Metricool lacks.
