Ghost vs SendX: Complete Comparison (2026)
An in-depth comparison of Ghost and SendX to help you choose the right tool for your business.
Last updated: November 2026
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
SendX
6.2/10
SendX is an email marketing platform for small and growing businesses. It offers campaigns, automation, landing pages, and deliverability tools, priced by contact count.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 7/10 | 8/10 |
| Customization | 8/10 | 5/10 |
| Ease of Use | 7/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $10/mo Core |
| Estimated cost for 10 users | Contact for pricing | $10/mo Core |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| Webinars | Not listed | |
Ghost vs SendX cost by team size
| Team size | Ghost | SendX |
|---|---|---|
| 1 user | Contact for pricing | $10/moCore |
| 5 users | Contact for pricing | $10/moCore |
| 10 users | Contact for pricing | $10/moCore |
| 25 users | Contact for pricing | $10/moCore |
| 50 users | Contact for pricing | $10/moCore |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Ghost
- Higher Customization score (8/10 vs 5/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for freelancers (8/10 vs 6/10)
Why choose SendX
- Higher Support score (7/10 vs 5/10)
- Higher Cost score (8/10 vs 7/10)
- Includes A/B Testing, which Ghost lacks
Pros & Cons
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
SendX
Pros
- Every plan includes unlimited marketing sends, users, and domains, so the bill depends only on contact count.
- Core starts at $10 a month for 1,000 contacts, and annual billing takes 25 percent off.
- Deliverability tooling is broad, with inbox tests, dedicated IPs, list cleaning, warmup, and an AI advisor.
- A/B testing, segmentation, landing pages, and workflows are included on the entry plan.
- Reviewers on G2 and Capterra praise the support team, and every plan includes 24/7 chat and ticket support.
Cons
- SMS is not generally available: bulk SMS is in private beta and SMS in workflows is in beta.
- Reviewers cite limited template variety and basic reporting.
- Some users report slow sends, including one 10,000-contact campaign that took 24 hours.
- Some reviewers say they had trouble cancelling their subscription or deleting their account.
- White label and multi-tenant features, which agencies need, are only on the custom-priced Enterprise plan.
Not sold on either?
Frequently Asked Questions
Ghost scores higher on our Marketing criteria: 6.9/10 against 6.2/10 for SendX. The largest gap is in Customization: 8/10 for Ghost and 5/10 for SendX.
No, neither Ghost nor SendX lists a free plan.
Ghost is the better fit for freelancers: we rate it 8/10 for them, against 6/10 for SendX.
SendX has A/B Testing, which Ghost lacks.
