GetResponse vs Unbounce Comparison
Compare GetResponse vs Unbounce features, pricing, and more.
Last updated: November 2026
GetResponse
6.5/10
Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.
Unbounce
6.8/10
Landing page builder with A/B testing, AI copywriting and AI traffic routing for marketers and agencies running paid acquisition campaigns.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.8/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 7/10 | 4/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 7/10 | 8/10 |
| Scalability | 6/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €16/mo Starter | $29/mo Starter |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Email Marketing | Not listed | |
| Landing Pages | ||
| Segmentation | Not listed | |
| A/B Testing | ||
| E-commerce Features | Not listed | |
| Webinars | Not listed | |
| SMS Marketing | Not listed | |
Which One Should You Choose?
Why choose GetResponse
- Has a free plan (Unbounce does not)
- Higher Cost score (7/10 vs 4/10)
- Higher Security score (7/10 vs 6/10)
- Better fit for small business (8/10 vs 6/10)
Why choose Unbounce
- Higher Customization score (8/10 vs 6/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for marketing teams (9/10 vs 6/10)
Pros & Cons
GetResponse
Pros
- Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
- The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
- Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
- Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.
Cons
- Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
- Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
- Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
- Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
- Webinar recording storage is limited, at 3 hours on Creator.
Unbounce
Pros
- Every plan includes unlimited conversions and subdomains, and pages stay live when you exceed the visitor cap.
- The freeform editor and templates let marketers publish a first page in about an hour without a developer.
- Smart Traffic on Optimize routes each visitor to the best-converting variant automatically.
- Dynamic text replacement matches page headlines to Google Ads keywords for higher relevance.
- Build and higher plans include 1,000+ integrations, with native HubSpot and Salesforce connectors and a WordPress plugin.
- Phone, email and live chat support are included on every plan, including Starter.
Cons
- A/B testing requires the Experiment plan, which costs $112 per month billed annually, and Smart Traffic requires the $187 Optimize plan.
- Starter is capped at 5 pages and 500 visitors and has no custom scripts.
- Overage fees exist, but the rate is not published.
- Reviewers on G2, Trustpilot and Hackceleration report steep price increases, charges after cancellation and refused refunds.
- Mobile layouts must be edited separately, and there are no reusable components shared across pages.
