CleverTap vs Tidio (Lyro AI): Complete Comparison (2026)
An in-depth comparison of CleverTap and Tidio (Lyro AI) to help you choose the right tool for your business.
Last updated: November 2026
CleverTap
6.3/10
CleverTap is a customer engagement and retention platform that combines behavioral analytics, segmentation and omnichannel messaging for app-first consumer brands.
Tidio (Lyro AI)
6.6/10
Tidio is a customer service platform that combines live chat, a help desk, no-code Flows automation, and the Lyro AI agent, aimed at small and mid-sized ecommerce businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.6/10 |
| Analytics | 8/10 | 6/10 |
| Cost | 4/10 | 6/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 6/10 | 7/10 |
| Scalability | 8/10 | 6/10 |
| Security | 8/10 | 6/10 |
| Support | 6/10 | 6/10 |
| Output Quality | Not listed | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | ₹8,000/mo Core | $29/mo Starter |
| Estimated cost for 10 users | ₹8,000/mo Core | Free Free |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Chatbots | Not listed | |
| Enterprise Controls | Not listed | |
| Knowledge Base Search | Not listed | |
| Text Generation | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
CleverTap vs Tidio (Lyro AI) cost by team size
| Team size | CleverTap | Tidio (Lyro AI) |
|---|---|---|
| 1 user | ₹8,000/moCore | FreeFree |
| 5 users | ₹8,000/moCore | FreeFree |
| 10 users | ₹8,000/moCore | FreeFree |
| 25 users | ₹8,000/moCore | $300/moPlus |
| 50 users | ₹8,000/moCore | $300/moPlus |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose CleverTap
- Higher Analytics score (8/10 vs 6/10)
- Higher Scalability score (8/10 vs 6/10)
- Better fit for enterprise (8/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 5/10)
Why choose Tidio (Lyro AI)
- Has a free plan (CleverTap does not)
- Higher Cost score (6/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (9/10 vs 3/10)
- Better fit for startups (8/10 vs 5/10)
Pros & Cons
CleverTap
Pros
- Real-time behavioral analytics and segmentation are built into the same tool that sends campaigns, and reviewers cite this as a key strength.
- It covers many channels from one platform, including push, in-app, web, email, SMS, WhatsApp and RCS.
- Its compliance credentials are strong for regulated apps: SOC 2 Type II, ISO 27001, HIPAA, GDPR and CCPA.
- The Core plan offers a 30-day free trial and a published entry price, which is unusual in this category.
- Ultimate retains data for up to 10 years.
Cons
- Reviewers on G2 and Tekpon say it is expensive, and costs rise with MAU and data volume.
- Many channels, including email, SMS and WhatsApp, are paid add-ons, and SMS is not available on Core.
- Users say it favors mobile apps over web-centric businesses.
- Reviewers report slow data uploads and exports, and bugs in some reports.
- Pro and Ultimate prices are not public.
Tidio (Lyro AI)
Pros
- The free plan and 7-day trials need no credit card, so small stores can test Lyro on real traffic.
- The Shopify integration lets agents send product cards and lets Lyro recommend items from the store's inventory.
- Lyro learns from website URLs, PDFs, CSVs, and Zendesk articles and answers in 12 languages.
- Smart Actions and MCP support let Lyro check orders or start returns through your own APIs.
Cons
- Three usage meters plus paid add-ons make monthly bills hard to predict.
- Users on Trustpilot report billing problems, including auto-upgrades and difficulty getting refunds.
- According to reviewers, Lyro can get stuck on complex questions that its sources do not cover.
- SSO and Lyro Connect for existing help desks are available only on the top tiers.
Not sold on either?
Frequently Asked Questions
Tidio (Lyro AI) scores higher on our AI Software criteria: 6.6/10 against 6.3/10 for CleverTap. The largest gap is in Analytics: 8/10 for CleverTap and 6/10 for Tidio (Lyro AI).
Tidio (Lyro AI) has a free plan; CleverTap does not list one.
Tidio (Lyro AI) is the better fit for small business: we rate it 9/10 for them, against 3/10 for CleverTap.
